Fitness, Yoga & Wellness Photography

Professional imagery that builds trust, motivation and connection

I’m Sam,

a Northamptonshire-based commercial photographer with 6 years of professional photography experience and a 10-year background in teaching and creative direction. I specialise in fitness, yoga, wellness and event photography that helps you attract the right clients, build credibility and grow your brand.

In the fitness and wellness space, people connect with people. Your imagery should reflect energy, confidence and authenticity — helping potential clients feel inspired to book, join or attend.

Book a free 30-minute consultation to talk through your goals.

Book a Free Consultation
10 Tips To Improve Your Fitness Photography.

Why Professional Fitness & Wellness Photography Matters

Your website and social media are often the first place people decide whether to work with you. Strong, professional imagery communicates trust, expertise and personality.

High-quality fitness and wellness photography helps you:

  • Attract new clients and members

  • Increase engagement across social media

  • Strengthen your online presence and credibility

  • Promote classes, events and programmes effectively

Every shoot is planned with your audience and platforms in mind, so your images work wherever they’re used.

“Incredible Quality and Professionalism! I can’t say enough great things about Welly Pictures and Sam Peel. During our recent charity golf day, Sam was incredible and the results were stunning, with every detail captured perfectly - even some players (me) being stuck in a bunker for many attempts! Beyond her technical skills, Sam is approachable, attentive and really took the time to understand what the day was about, making sure everything turned out exactly how I imagined. If you’re looking for a reliable, talented and passionate photographer, I highly recommend Welly Pictures!”

- Gareth Bull

What I Photograph

I work with personal trainers, gyms, yoga instructors, wellness brands and event organisers to capture:

  • Personal Trainer Photography — dynamic, confident imagery that showcases coaching style and connection

  • Gym & Fitness Brands — facilities, classes, trainers and community

  • Yoga & Wellness Sessions — calm, authentic imagery that reflects flow, balance and mindfulness

  • Events & Retreats — workshops, launches, challenges and wellness retreats

  • Lifestyle & Brand Content — versatile imagery for websites, marketing and social media

Whether you need content for your website, social platforms, promotions or campaigns, each shoot is designed to deliver a strong, reusable content library.

Blog: Glamping With Alpacas

How I Work

With a background in teaching, I bring clear direction, calm organisation and a supportive approach to every shoot — even if you’re not used to being in front of the camera.

From consultation to final delivery, I guide you through:

  • Creative planning and shot lists

  • Direction and movement guidance during the shoot

  • On-location photography with minimal disruption

  • Professional editing and polished final imagery

👉 View my photography process: https://www.wellypictures.com/photography-process

‘Really professional and very relaxed and made me feel very comfortable as I’m not the best when it comes to having images taken of us. Detail & thought that went into our session was great and the images & video that we ended up with were spot on. Would recommend anyone to Welly Pictures and the images & videos have really helped us promote our business going forward’

- Robert Pack

Fitness & Wellness Photography Packages

All sessions are tailored to your brand’s personality, goals and audience, using natural movement, thoughtful composition and professional lighting.

Options range from short content sessions for social media and website updates, to half-day and full-day shoots for launches, events and ongoing marketing.

If you’re unsure which option is right for you, I’m happy to advise.

Women participating in an outdoor fitness class, using resistance bands around their thighs while doing squats.
  • A short, directed session for professionals who need high-quality imagery without a full shoot day.

    Ideal for:
    Personal brands, fitness professionals, creatives, solo business owners

    What’s included:

    • 60 minutes photography

    • 20 professionally edited images

    • Portraits, lifestyle and brand detail shots

    • Clean, natural lighting with confident direction

    • Optimised for social, websites and profiles

    Perfect for staying visually consistent online.

    PRICE: £350 excluding travel

  • A versatile, high-value shoot designed to create a strong content library across multiple platforms.

    Ideal for:
    Business websites, fitness brands, rebrands, marketing campaigns

    What’s included:

    • 3 hours on location

    • 65 professionally edited images

    • Multiple outfits, setups or locations

    • Portraits, lifestyle, action and workspace imagery

    • Optimised for web, social and marketing

    Designed to give you months of usable, on-brand content.

    STARTING PRICE: £795

  • A premium, full-day brand content experience for businesses and professionals who want maximum impact.

    Ideal for:
    Full rebrands, launches, campaigns, fitness brands, teams and growing businesses

    What’s included:

    • Full-day photography coverage

    • Extensive brand, lifestyle and portrait imagery

    • Short-form video content for social media

    • Multiple locations, outfits and setups

    • A cohesive, strategic visual story

    Built for brands that want a polished, high-end presence with long-term value.

    PRICE: £1350 excluding travel

  • Customise any package to suit your needs:

    • Short-form video clips / Reels

    • Additional edited images

    • Extra shooting time

    • Team or group headshots

    • Travel outside the local area

    Quoted based on scope and usage.

Close-up of several people clinking glasses filled with white wine, celebrating together.

Consistent content without repeated bookings

Designed for businesses that need regular, professional imagery and want predictable pricing, priority access and a simple way to stay visually consistent.

How it works:

  • One scheduled shoot per month

  • Consistent, brand-aligned imagery

  • Priority booking and planning

  • Ideal for websites, social media, campaigns and launches

You can choose to:

  • Book three consecutive months, or

  • Spread your three sessions across the year to suit seasonal needs

This is a cost-effective way to keep your visuals fresh, aligned and professional year-round, without the hassle of repeated bookings.

£550.00
Every month

✓ Monthly shoot (up to 2 hours)
✓ 35 professionally edited images
✓ Brand-consistent content planning
✓ Priority booking
✓ Ideal for food, fitness and service-based brands

‘Samantha from Welly photography came to take some wonderful photos of our farm and glamping / camping site. She was fantastic to deal with from the first conversation - she knew exactly what we wanted to convey in the photos and captured the site beautifully. The images were provided quickly and were all so good that we ended up buying the whole album. I wouldn’t hesitate to recommend her to anyone looking for a photographer. 5-star services and fantastic to deal with.

Amy Saunders - Hideaway Wood Farm Ltd

Are you Ready to Elevate Your Fitness or Wellness Brand?

If you’re looking for professional fitness, yoga or wellness photography that reflects your expertise and helps you connect with the right audience, I’d love to hear from you.

Email: sampeel@wellypictures.com
Call/Text: 07908 226 845
Or book a free consultation to plan your shoot.

Let’s create imagery that motivates, inspires and converts.